Three Traits of Strong Testimonials
Three Traits of Strong Testimonials
#1 - They’re Specific.
Vague testimonials don’t really tell the customer anything.
A vague testimonial reads like: “I was very satisfied with your hotel’s service.” “Your course was great. Thanks!” “I got great results.” “Quality tech support.” “I really enjoy your product.”
Specific testimonials say things like: “I was impressed by the 24-hour concierge [...]

