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Kansas City SEOGoogle Local Business Center – the Low Down

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Google Local Business Center – the Low Down Published on Wednesday, November 2, 2011 by

Google Local Business Center – the Low Down


Google local business center has been around for several years now and these local listings are extremely useful for people searching for a particular business in their neighborhood. Business directories or yellow pages are online but do not perform as well as Google’s business directory.   Google Local Business Center enables you to search for the local restaurants, car rental services, flower delivery businesses, attorneys and just about any other business in your city.  Just add the city name to your search query and Google will fetch a number of businesses for your convenience along with some reviews and their contact numbers.

Businesses who were reluctant to go online now find themselves losing market share because a low profile business has managed to make it to the first position in Google local results. Local search levels the playing field for businesses.

Local searches typically indicate that the customer is ready to make a purchase.  That’s a real conversion from the search engine, to your website, to your phone number or address to make a buy.   Local search does not require a heavily SEO based website to compete in targeted keywords.  This is good news for small businesses with limited budgets.

Start by adding your website to the Google local business database. You will have to go through some verification checks, that should not cause any problem if you are a legitimate business. While adding your business, you must carefully place the targeted keyword in the title (which is meant for your business name or products), categories (you can choose up to 5 categories) and of course description. I’ve used the word “carefully”, because this keyword inclusion must not come across as spam. You can link videos, photos and more importantly discount coupons to these listings. Even if they don’t affect ranking in a positive way, they will most certainly attract your customers. Make sure that you’ve got your business address clearly mentioned at your website (as well as your local phone number). You can also add your city name in your website homepage title and a couple of other important pages (e.g. services pages).

On-the-page SEO website optimization helps assure that your website is SEO friendly but off-the-page SEO optimization catapults your website to the top. One of the most important factors is the inbound links from local websites and online yellow pages. Getting into the yellow pages shouldn’t be a problem (since they are meant for business listings); however you should go for the backlinks from other local websites as well. However, you don’t need to pile on the backlinks; just a few quality links will do the trick.

Business reviews in Google local business center and other websites is very important. Do not feel shy of asking your loyal customers to leave positive reviews on the websites (you should consider yourself extremely lucky if they are doing it on their own). That’s pretty much all you’ll need to improve your local rankings (in most cases). In addition to this you can consider starting a blog that focuses mainly on your local industry to entice search engine crawlers to keep coming back for more.

Google Local Business Center is an ideal place for a business to start marketing online.  Now that more business have caught onto using Google’s business directory, it is increasingly important to find an SEO professional who can help you rank appropriately in Google’s local search.

Contact me today at 913.256.5776 to discuss your Google local directly placement.  The phone consultation is absolutely complimentary.  I work with businesses in Kansas City, St. Louis, and around the United States.



About us and this blog

Kimberly Kimbrough LLC is a full service agency that delivers compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.


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