Search Engine Marketing, SEM, PPC, CPA, paid search, SEO, online marketing

Kimberly Kimbrough Technical and Marketing Experience Summary

Proven Results-Oriented Search Engine Marketing
Fourteen years managing marketing channels. Twelve years’ experience in user-friendly web
development. Nine years conducting statistical analysis. Conversational Spanish, written and
spoken.

Technology and Software:
* Organic Search Engine Optimization- SEO
* Web Analytics & Conversion Tracking
* KPI Development & Tracking
* Link Building
* Website Development & Landing Page Optimization (Multivariate, A/B Testing)
* Basecamp, CRM
* Languages: Coldfusion, HTML, XHTML, XHTML-MP, CSS, JavaScript, XML, Actionscript, SQL,
PHP, AJAX
* Software: Coldfusion, MySQL, Flash, Fireworks, PageMaker, Acrobat, Photoshop, Illustrator, Apache, Microsoft: Word, Access, Excel, Outlook, PowerPoint, Publisher & Project
* Product Data Feeds
* Flash & Graphic Design Creative Direction

Marketing:
* Search Engine Marketing – SEM
* Project Management
* CPC (a.k.a. PPC), CPA, CPL, CPM
* Paid Search Management (PPC) – Google Adwords, MSN/Bing Adcenter, Yahoo Search Marketing, Shopzilla, FindGift, Bizrate…
* Affiliate Network Management (CPA) – CJ, LinkConnector, ShareASale, HydraMedia…
* SMO – YouTube, MySpace, Blogs…
* Article/Press Release Submission
* Expert Copywriting – Targeted Messaging
* ROI Research and Reporting
* Contract/Price Negotiation
* Media Relations: Networking and Relationship Management
* ECRM – Loyalty & Website User Experience
* Content Gap Analysis & Content Matrix

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