Google rolled-out a significant number of changes in 2009. And they created several reports that provide tips on handling the trends in the U.S.A. and global economy.
Trends & Tips
Make use of these materials showing consumer or industry trends, recommended marketing tips, and other Google insights.
Revving Up in a Downturn
Learn about four powerful levers that can help drive success now.
Top Tactics for Tough Times
Visit this microsite to learn how Adwords advertisers can effectively target customers in a down economy and get the most out of their advertising budgets.
Stimulus Impacts: How New Legislation May Impact Search
A look at how the American Recovery and Reinvestment Act may impact 5 financial services categories
Financial Services: Consumer Search Responses in this Economic Climate
Understand how search trends reflect what is top of mind for consumers in this economic environment
Financial Services Industry Breakout: Credit Cards
Capitalize on search trends emerging in the credit card category
Financial Services Industry Breakout: Insurance
Capitalize on search trends emerging in the insurance category
Financial Services Industry Breakout: Investments
Capitalize on search trends emerging in the investments category
Financial Services Industry Breakout: Banking
Capitalize on search trends emerging in the banking category
Travel Industry Snapshots: Search Activity Overview
Understand search activity trends in 2008 and Q1 2009 in the travel category
Travel Industry Snapshots: Consumer Behavior
Learn how consumers are modifying their travel shopping habits and obtain actionable insights for capturing demand
Travel Industry Snapshots: Spring Travel
Tips for effectively marketing to those planning spring vacations