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BookmarkSEO usability means that your website helps the visitor to easily find the content that they are looking for. The website architecture and visitor usability has to be balanced with strong SEO. But some website owners only want their website to rank and ranked right now.
Here are some questions to consider while developing your website.
• Does it work?
This should be the first thing to test out. Check if your website is functional in various screen resolutions, operation systems, slow broadband connection speeds, if it’s compatible with old web browsers, with javascript disabled, on mobile phones etc.
• Fast enough?
People hate waiting and want to find what they search for quickly. So put the most important text in the top of your site.
Not everyone has a fast broadband connection, so make sure to optimize user experience. To speed up your site, make sure to minimize the code on your website. The speed can usually be increased by putting java scripts and CSS in external files.
At the same time, be careful with image sizes. And rather pay a little extra for a premium webhost, than make people wait those extra milliseconds.
• Unique?
If you don’t look exactly like every other website out there, you have better chances to be seen. Don’t be afraid to try out new ideas and be a bit unique.
• Serving what they are looking for?
Are you presenting your users what they look for? By doing research, such as surveys, online questionnaires and A/B testing – you can see if you’re actually showing and promoting what your users are looking for.
• Adding a human touch
By adding a human touch and personality, you might be able to connect with more visitors. Make both text and design elements user-friendly, creative and beautiful. Talk in a way that people can relate to and understand.
• Is your website all-around?
It’s usually said that you should engage beginners and attract experts when creating the optimal website.
But remember, designing for a lot of people does not mean designing for the lowest common denominator. Some of the best designs are simple and clean on the surface, while having powerful features for those who want it.
• Is your site looking good?
Make sure visitors first impression of your website is positive. Get them to feel comfortable, feeling trust in your products or services. It’s all about making your website look reliable and professional. Web design matters, but don’t use too much flash elements or features that make the site slow.
• Is it useful?
For everything you do with your website, make sure to ask yourself if it’s useful and for whom? There is no reason to create web pages and functions that’s not useful.
• Engaging?
Make sure to have web content that engage both beginners and more advanced users.
• Trustworthy?
Nice design can be a good start for reliability. But you need to ensure a consistent structure, and relevant and reliable information.
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