Rough Importance of Metrics in Search Ranking Algorithms

SEOmoz wrote an article about where the focus of search engine optimization should be placed.  Good SEO consultants know that traffic comes from websites and search engines.  And a good SEO consultant knows that a websites ranking is increased with the number of links back to the website using keyword anchor text.

In speaking with marketing agencies or web design companies, whether for a job interview or in casual conversation, I find that most are focused on on-the-page seo strategies.  Yes, it is important to have seo compliant webpages as much as possible.  But when working with a client that has an existing website, it is not always easy to convert a website if it is not practical, cost-effective, or cognizant of time.  So you have to work around what cannot be fixed on the site.  That’s where link building comes into play.

To take it a step further, it’s not just link building, it’s obtaining quality links from quality websites.  In a nutshell, that’s what SEO means to me.  Thinking beyond Google, and other search engines, seo is nothing more than building quality links that can send traffic back to a website.

What do you think?  Is it better to focus on the website’s seo?  Or, will you achieve better results by spending more energy on linkbuilding?

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