SEO On-the-Page tips

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1.  URL Architecture – The URL is the first aspect of a webpage that a search engine spider looks at, and therefore is often the most important aspect of a site to get right.  This covers everything from keyword inclusion to URL structure to canonicalization issues.

2.  TItle Tags –  The most important tag which provides site positioning and a call-to-action.  All major search engines use the title tag to determine relevancy and serving as the actual hyperlink in search engine results pages.

3.  Meta Tags — Hidden pieces of information buried within HTML code and consist of a meta description and meta keyword list.  Although crawled by fewer search engines, they serve as placeholders for positioning and keyword optimization for each page of a Web Site.

4.  Image ALT Tags – Used to label images on webpages and provide brief descriptions of images and the opportunity for additional keyword placement.

5.  H Header Tags — Favored by search engine crawlers, these tags help the crawlers to recognize the importance on the page.

6.  Key-Term Linking/Call To Action — Helps both users and search engines determine a page’s relevance for key-terms and phrases.

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