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Kansas City SEOTrends in SEO Marketing : Part One

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Trends in SEO Marketing : Part One Published on Monday, April 28, 2014 by

Trends in SEO Marketing : Part One

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The current trends in marketing require companies to commit to innovation in the development of a more robust and versatile content management system (CMS) and responsive website configurations that can adapt to a variety of devices.  Optimizing for search engine appearance and marketing, also known as Search Engine Optimization (SEO), should remain the core of your design team’s efforts, encompassing a substantial portion of your development resourcs and work schedule.

Why SEO matters

•More than 9 out of 10 web experiences start with a search engine

•60% of sites clicked on by internet users appear in the top 3 listings on the first page of search results

Google still dominates, but Bing will not go down without a fight

By the end of 2013, Google accounted for 67% of the search engine market for consumers with Bing at a distant second, accounting for 18% of all online searches. Bing hopes that new webmaster tools for site owners, a more accurate image search than Google, and user incentives for using its search engine will lead to further erosion of Google’s market share and steady gains for the Microsoft search utility.

The search marketing landscape is changing…

Search marketing is changing daily now, with Google leading the way in redefining algorithms for how content is displayed and how users find content on the web. Keyword meta tags, once the building blocks of search optimization, are no longer utilized by the major search engines, which is why targeted keywords in your title tags and in anchor text throughout your copy is so vitally important now. Link-building – the process of acquiring high-quality backlinks to your site – is the most essential factor for ensuring your pages are crawled by Bing, and rank as one of the most important page-ranking elements evaluated by all search engines. Additionally, other developments in search engine optimization this year require all search marketers to transition to an SEO strategy that is content-centric, customized to meet the customer’s search intent, and not only adaptable, but optimized for the mobile user.  This year brought us the following:

Content is king and user intent matters.  Conversational queries, synonyms, and designing sites and creating content for the user (not to game search results) will ensure optimal search visibility

Placement in local search results and Google’s local search carousel (open graph) is impacted by Google reviews

Page-centric performance vs. just keywords as the primary search metric

Structured data and rich snippets will have greater impact as Google emphasizes open graph as a top source for information-based queries. Structured data is a type of markup language used (Microformats is the standard) via a program like schema.org to provide easily identifiable attributes for key content pieces; essentially, labeling your content for search engine bots so it can be displayed for more unconventional types of user queries (examples include markup for business card information, authorship, location and maps, etc).

Link devaluation – quality links are vital. Link-farming or relying on irrelevant, spammy links will only harm site rankings

Google Panda Update – increased high quality sites with quality content at the expense of low-quality sites with spammy or duplicate content

Google Penguin Update – reduced rankings for sites that violated Google Webmaster guidelines by engaging in SEO black hat techniques (link-farming, keyword stuffing, etc).

Google announced that site optimization for mobile devices will be included as a factor in its algorithms for ranking updates, and that all sites need to strive to point visitors to the content that is mobile-optimized, and if a particular page does not exist in a mobile-format, the desktop-version should be presented rather than a redirect to the mobile homepage (which would result in site penalties for not providing the content requested by the user.

Google’s Knowledge Graph – utilizing a massive database of 570 million items connected 18 billion ways, Google displays informational results in the right sidebar that are scrubbed from Wikipedia, Google+, Gmail, Picasa, Google apps, and other entities. These results help answer informational queries and questions, pointing users to Google results that may dissuade them from visiting external sites to retrieve information.

Google Hummingbird – gives preference to content optimized for long-tail keyword queries in the form of questions, with the aim to provide preference to Google’s own Knowledge Graph content over non-Google sites

 

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About us and this blog

Kimberly Kimbrough LLC is a full service agency that delivers compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

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We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

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